Overview

At DecisionPath, we see business intelligence (BI) and data warehousing (DW) as tools for profit improvement. Whether you are interested in improving customer service, driving revenues, reducing costs, improving quality, responding to regulatory requirements, or just about any other relevant business goal, those tactics are means to the end of increasing profits. To get there, you need to understand how your company makes money, and how BI and DW can improve the core business processes that make a difference in how your company performs.

Once you understand what you want to do with BI and DW and why, there are a couple of basic choices for how to get to your objective. One way is to invest in pre-packaged BI and DW software solutions – standard, configurable software that reflects what the vendors believe is the “best practice” approach to subjects such as business performance management, supply chain analysis, and customer analysis. These solutions can be thought of as IT cousins of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and other enterprise software applications. As such, they offer the same advantages – and disadvantages – as their better-known cousins.

On the other hand, there are mature BI and DW methods and tools that will allow your company to “have it your way” – to design and rapidly deploy a custom solution that enables performance improvement and attainment of the business goals that have the biggest impact on your profits. The state of the art in BI and DW today, and the key challenge for the future, is using a company’s specific business requirements for business information, analytical tools, and fact-based decision-making to drive custom-designed BI and DW solutions that exactly fit with how a company competes and makes money. DecisionPath Consulting is a leader in this field, and we have the business and technical know-how to help you use BI and DW to improve your company’s performance.