DecisionPath Consulting

The Profit Impact of Business Intelligence
By Steve Williams and Nancy Williams

Source URL: http://www.decisionpath.com/book_Nancy.php

PerformancePath in the Management Control Cycle

Nancy Williams
 Vice President of Business Intelligence and Data Warehousing,
DecisionPath Consulting

During her career in industry, Nancy has held positions in productivity management, program management, operations, business development, marketing, and systems analysis. In total, Nancy brings over 23 years of consulting and industry experience to DecisionPath's clients.

Nancy is a frequent keynote speaker and leading advocate for leveraging business intelligence to drive business performance. Her consulting experience includes working with leading companies and government agencies to solve business challenges in areas such as:

  • customer segmentation
  • campaign analysis
  • revenue management
  • customer profitability
  • sales & operations planning
  • cash management
  • productivity improvement
  • sales force management
  • customer service
  • claims processing
  • operations

Within the BI industry, Nancy is a leader in developing new methods and showing how to apply them in complex business situations. She is in demand as a speaker at business intelligence conferences and is a regular instructor for various BI and data warehousing courses for TDWI. She is a co-developer (with Jim Thomann and Steve Williams) of the BI Pathway Method. Nancy is also a judge for TDWI Best Practices competitions.

Nancy has written for many different business journals and magazines, including Business Intelligence Journal, DM Review and Business Trends Quarterly. With Steve Williams, she is co-author of The Profit Impact of Business Intelligence (Elsevier/Morgan Kaufman Publishing, 2006). She has an MBA from the Darden School at the University of Virginia and a B.A. in Education, also from the University of Virginia.

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