We’re grateful for all the responses we’ve received so far in our survey, “How are Companies Using Business Data?” and we’re getting ready to close the survey on Monday, December 12. So far we’ve heard from a wide variety of companies, ranging in size from below $100M to over $5B in revenue, and represent fourteen different industries including government, education, retail and financial services.
As the survey is still open for a few more weeks, we can’t tell you the results. We can, however say that there remains a gap between business and IT expectations of BI which has led to an underutilization of BI in key management areas. We also notice, based on responses thus far, that business executives recognize the potential for BI to be a system leveraged for competitive advantage. We’ve also seen that companies are, more-or-less prepared to deal with the volume of data they expect in the near future, they’re much less prepared for the variety and velocity of data they expect.
We’d love for you to take part in the conversation, but remember to do so before December 12. One survey participant will receive a free iPad2, and all participants will be invited to a special participants-only webinar in January to discuss the results before they’re launched publically.