• // Business Intelligence
  • // Data Warehousing
  • // Business Analytics

DecisionPath provides business intelligence solutions to help marketing managers and analysts:

  • Understand their competitive landscape
  • Acquire and retain customers
  • Optimize performance of marketing channels
  • Determine customer lifetime value

View our full score card for marketing products

  PerformancePath Modules Impacting Marketing
Key Marketing Issues Revenue
Management
Customer
Service Analysis
Performance
Scorecard
Sales & Operational Planning Cost & Financial Analysis Category
Management & Assortment Optimization
Supply Chain & Operations Analysis Trade
Promotion & Optimization
Understanding the competitive landscape **       ** ***    
Acquiring and retaining customers **   ***         ***
Optimizing sales and distribution channels       ***     ** ***
Managing product life cycles **              
Category management           ***    
Customer segmentation ** ***       **    
Determining customer lifetime value ** **            
Optimizing pricing ***             ***

Created by Matrix Group International, Inc. ®